Our Story

At 16 years old, I started EM Jewelry Co. with a simple dream: to build a business I could take with me to college and continue to grow from my dorm room. My journey as an entrepreneur actually began at 15 when I launched Neat Down South, a small gift shop I opened inside my parents’ used car dealership, Select Auto, in Frankfort, Kentucky.

What began as a corner shop turned into something much bigger. After expanding the gift shop to several rooms, I started designing and selling handcrafted jewelry, pieces that were not only stylish but also meaningful, made to last, resist tarnishing, and be worn every single day. Each necklace, bracelet, or pair of earrings reflects the same values I’ve carried since the very beginning: creativity, resilience, and the belief that something small can grow into something extraordinary.

EM Jewelry Co. is more than just jewelry; it’s the story of where I started, where I’m going, and the hope that each piece you wear becomes part of your own journey, too.

~ Ellie Katherine Bevington (Founder of EM Jewelry Co.)